Our brand

E-DRA® is a brand that has to heart to restore sparkle to frizzy hair, curly, curly, and any other type of hair, whatever its problematic (growth, dry hair, brittle, sensitized, damaged, fall...).

Our conception : Beauty has no model, conformity, color, limits. It is not frozen. Everyone must be able to feel good, man or woman, up to the point of hair. Every hair is unique, every hair is beautiful whatever its type.

It is because we are different that we are singular.

Let's sublimate together, what nature has offered us. Beauty grows from the inside. Taking care os yourself is taking care of your hair, its skin, and revealing its beauty capital.

Be yourself, be beautiful... Be happy !!


Niclette FRANZI,
Aromatologist & Founder of E-DRA®